海外联盟平台跑黑五Offer大揭秘

大家好,今天我们很高兴地邀请到了MGID的流量总监Daniella来分析跑nutra offer的一些方法,并且以流量平台内部数据作为支撑,来为大家带来一些经验的分享。

2019年了,到底什么Offer好跑,跑什么赚钱呢?Nutra肯定是其中一个不可忽视的类目,很多大牛们靠着它们赚得盆满钵满,很多日入上万刀甚至几万刀的人跑的都是Nutra,并且因为市场一直有刚性需求,所以这个Nutra 是非常有潜力的一类offer。

Today Health&Beauty/Nutra/Nutraceuticals remains one of the most promising verticals. 

目前,健康/美容/营养品/保健品仍然是最有前景的类目。

Skincare, weight-loss, vitamins, performance boosters, testosterone boosters, male enhancement supplements, brain pills are among the products being sold within the vertical.

这类畅销的类目就包括:减肥,维他命,表现增强类,荷尔蒙激素增强类,男性增大保健品,健脑类等。

For instance, weight-loss products are sold better before summer or winter seaside vacation. Finally, based on our experience, we recommend promoting health & beauty products in Asia and Europe (make sure you’ve agreed decent payouts with your affiliate manager to make it work).

比如,减肥类的产品在夏季或者冬季海滨假期到来之前会卖得更好。我们的经验表明:我们会推荐大家在欧洲和亚洲推广健康/美容类的产品(请确保在跑offer前,你已经从联盟的AM那里拿到了比较好的价格。注:不同的联盟同一个产品价格也会差距很大,记得做好对比)

We also suggest you to turn your attention to Tier 2 and Tier 3 countries’ offers: the competition is less fierce and that would mean that you get impactful traffic volumes at cheaper costs. So it will be much easier to get to the top of the auction and stay there, especially for newbies. 

我们同时推荐大家把目标放到tier2和tier3国家,因为其更小的竞争力,让大家可以用很低的价格get到有效的流量。对于新手来说,在这里,比较容易去获得好的展示位置,并且一直稳定在那个位置。

Some examples of well-performing offers by GEO are: products for joints and rejuvenation (Albania), weight-loss products (Czech Republic, Slovakia, Romania, Taiwan), hearing aids (Czech Republic, Germany, France, Poland, Romania). 

比如一些表现比较好的产品以及地区有:关节恢复产品(阿尔巴尼亚),减肥产品(捷克共和国,斯洛伐克,罗马尼亚,台湾),助听器(捷克共和国,德国,法国,波兰,罗马尼亚)。

Tips and recommendations

技巧和建议

 Work hard on creatives. 

着重素材创意

One of the ways to be ahead of the curve is using spy tools. This approach will reflect the latest trends and what imagery works well (by the way, images of belly fat and baggy stomachs are still effective). However, make sure your creatives comply with our guidelines.

其中一个弯道超车的方法就是使用SPY工具,在那里你可以看到最新的趋势,和表现最好的素材(顺便说一下,有关大肚子和松松垮垮的腰的图片素材效果依旧很棒)。切记:素材不要违规!

 Create pre-landers and landing pages.

  Pre-landers和LP的创意

They must contain real-life stories of people who managed to lose weight/gain weight/regain hearing or other. Writing advertorials is an art, and the copies must be written professionally.

这里一定要包含真人的故事,比如减肥成功/增肥成功/重新恢复听力等,越有故事性越好。软文的撰写也是一门技术,还有一定要在吸引用户的前提下把文案写得专业些。

Invest wisely

技巧性地设预算

We recommend setting up CPC higher than average in order to achieve desirable views in the first place. When your creatives are ready, they are submitted and assigned a rate, and, then, your teasers will be placed on publisher websites according to this rate. Your CTR influences your auction position — the higher it is, the better. 

我们推荐大家把CPC设置得稍微高一点,以便得到好的展示位。当素材做好了提交后就会被设定一个价格,然后你的banner就会以这个价格来在具体站点展示,你的CTR会影响你的的竞价位置,CTR越高,位置越好。

Types of Nutra offers

黑五Offer的类型

Direct Sales (DS) — A product is sold by the advertiser directly to an end consumer right away. 

直销(Direct Sales ):用户直接购买产生转换的产品。

Cash On Delivery (COD) — A customer makes an order and leaves his contact details. A call center manager contacts the customer to confirm the order. After confirmation, a customer receives the product and makes a payment. 

货到付款(Cash On Delivery):用户在网站上下单并且填上联系信息,客服中心就会打电话给用户确认订单。当确认完毕,用户会收到货物,然后付款。

Trials

试用类

A customer provides his contact details on the advertiser’s landing page: his address for the delivery and credit card information. After approval, a customer receives a free product sample. If a client does not cancel his subscription, the product is sent and full payment is charged to the credit card provided. 

用户在广告商的落地页上填上他的联系信息,包括收货地址和信用卡信息,提交了之后用户就会收到一个免费的试用产品。如果用户不取消产品订阅,广告商就会定期寄给用户产品,并且从他的信用卡扣费。

详情请查看: http://www.bluefriday.cn/m/index.php?s=/mall/index/detail/id/149.html

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